Naked Chicken Co.

PLEASE NOTE OUR FINANCIAL REQUIREMENTS:
The total start-up cost for a Naked Chicken Co. restaurant is approximately $201,500 - $624,000, not including working capital. Also, please note, $300,000 of the total start-up cost must be unencumbered (not borrowed) liquid capital and you must be ready to make a full-time commitment within three months.

About Us

Naked Chicken Co. signature product is Bone-in Skinless fried chicken that contains zero grams of trans fat per serving. Preparing our specialty chicken includes such steps as removing the skin and using a proprietary breading process. By eliminating the skin, Naked Chicken Co. is able to address consumers' growing desire for a healthier option, making our chicken lower in fat and cholesterol than traditional fried chicken.

People Love Naked Chicken Co.

Founded in 1981 in the community of Bethpage, New York, (as Pudgie's Famous Chicken), George Sanders developed his secret chicken recipe and skinning process. The concept quickly spread throughout Long Island and by 1989 had become a franchise company. In 2007, TRUFOODS LLC, acquired the Pudgie's brand. After exhaustive research, TRUFOODS, LLC. created the most unique, relevant & quality driven chicken brand in the quick service restaurant industry, Naked Chicken Co. With the introduction of more "portable" skinless chicken products such as tenders, salads and sandwiches, our concept is more viable and appeals to a broader customer base. TRUFOODS' success is based on our ability to create new opportunities, build customer base through aggressive and effective marketing, reducing costs, & improve the overall management of the brand.

Why Naked Chicken Co.?

When you make the decision to join the Naked Chicken Co. franchise team, you are choosing to go into business with a company dedicated to helping you succeed. Our franchisees benefit from a distinct competitive advantage by bringing a classic yet updated food brand into the neighborhoods they serve. You will not find a better business partner, more committed to your success!

With a growing market awareness built on healthful menu options, cravable, handcrafted food and superior guest service, Naked Chicken Co. is developing a unique position in the market by exceeding guest expectations. As a result, Naked Chicken Co. has become a sought after franchise brand by experienced food service operators as well as first time entrepreneurs.

These are just a few of the many reasons why you should consider becoming part of our franchise success story:

Our Competitive Advantages

• Innovative, Delicious and Unique
• Home Meal Delivery
• Low Turnkey Cost
• Financing Available
• Protected Territories
• Simple Operation
• Proven Business Model
• One-Stop Supplier Selection
• Marketing and Advertising Programs

Superior Franchise Support

• Site Selection & Demographic Analysis
• Construction Assistance
• Full Training
• Group Buying Power
• Integrated digital marketing & Advertising Programs
• Ongoing Menu Engineering to meet today's more healthful trends

Training and Support

All franchisees must successfully complete basic training at a certified training store as well as a 14-day training program. The program will cover day-to-day operations, cost controls, staffing, labor controls and management skills. All the training will take place in an operating shop. To assist you in your opening period, we will send one of our Regional Directors of Operations to your unit for 7-10 days.

In addition to your initial training period, TRUFOODS, LLC. will provide a support team that will coach you in various facets of construction, equipment, marketing, advertising, staffing and training. Our Regional Directors of Operations will also make regular visits to counsel you on business issues such as operating procedures, inventory, cost control, profitability, and marketing. To ensure consistency, you will have the right to use our Operations Manual and will be provided with marketing and operational updates.

Testimonials

"I got involved with Naked Chicken Co. because I love the food and feel it is superior to the competition. I have customers that tell me they drive all the way from Queens to East Islip, Long Island to eat at our store." - Amanpreet Singh, Multi Unit Franchisee

"Naked Chicken Co. has a large following and means a lot to many people. The product is incredible and healthier than the competition due to our signature skinless chicken." - Michael Quakenbush, Franchisee

Ideal Candidate

We're looking for franchise owners who are outgoing and have sales, marketing, and/or management experience, and who are results oriented. A person who can build relationships, lead a team, and who has the motivation to excel! PLEASE NOTE OUR FINANCIAL REQUIREMENTS: The total start-up cost for a Naked Chicken Co. restaurant is approximately $450,000, not including working capital. Also, please note, $300,000, of the total start-up cost must be unencumbered (not borrowed) liquid capital and you must be ready to make a full-time commitment within three months.