Brief Summary

The Häagen-Dazs Shoppe Company, Inc. knows that providing every customer with the highest quality dessert eating experience, begins with support of our franchisees.

Fast Facts

  • Cash Required





The Häagen-Dazs Shoppe Company, Inc. seeks operators who choose Häagen-Dazs because they believe the brand can help them achieve their personal and financial goals through product excellence, superior customer service and a franchise relationship based on dedication and integrity.

Since the beginning, Häagen-Dazs® has sought to innovate and bring new frozen dessert experiences to its customers, including distinctive flavors such as Vanilla Swiss Almond, Butter Pecan and Dulce de Leche to name just a few. 

Häagen-Dazs was also the first to introduce the world to ice cream bars for a grown up palate, with the introduction of the Häagen-Dazs® ice cream bar line in 1986. Other super premium innovations followed, with Frozen Yogurt in 1991, Sorbet in 1993, and the Italian inspired Häagen-Dazs® remains committed to developing exceptional new super premium frozen dessert experiences, releasing new flavors every year.


Our mission: To provide every customer with the highest quality dessert eating experience, begins with support of our franchisees.

  • Assistance throughout the development process
  • 9 day initial training class at headquarters in Minneapolis, MN
  • Initial on-site training and assistance upon opening a Häagen-Dazs® Shop
  • On-going marketing and promotional support
  • On-going operational and marketing/business planning support
  • Ability to operate under the Häagen-Dazs® trademark


Site Selection:  When considering a site for Häagen-Dazs Shop, each location's specific characteristics must be evaluated.


Malls/Outdoor Malls 

  • Upscale anchors and upscale/cutting edge tenant mix 
  • Designer, factory and/or brand outlets considered
  • Regional Malls (2 or more major anchors, mid-range to upscale tenants)
  • Outdoor Malls: Upscale/Power Centers/Lifestyle Centers preferred (2 or more national/regional anchors)



  • Regional Malls (2 or more anchors, mid-range to upscale tenants)
  • Prominent location in high traffic corridor or corner "mouth" food court 


Street/Small Center Locations 

  • Upscale commerical business district (office and residential mix)
  • High visibility location, near restaurants and theaters (popular tourist areas)
  • Strong foot traffic counts, evening and weekend traffic


Unique Locations 

  • Individual characteristics
  • High profile settings
  • Work closely with landlords
  • Airports, Theme Parks, Conventoin Centers, Casino, Hotel/Restorts, Universities

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