Merle Norman Cosmetics

Brief Summary

When you open your own Merle Norman Cosmetics franchise, you become part of our American success story, helping women look and feel their very best. No other online or brick-and-mortar retailer offers our unique, American-made products; your studio is the only source for customers to purchase Merle Norman Cosmetics.

Fast Facts

  • Cash Required


Merle Norman Cosmetics


Invest in a Beautiful Future

Own an Exclusive Business


Merle Norman is an American success story. For nearly a century, our studios have been an attractive business to own. Merle Norman was ahead of her time – a pioneer in cosmetics and franchising who believed in creating authentic products that work. She also empowered women through business ownership, and today we are thriving with her original passion, vision, and tenacity.


Our product quality, integrity, and legacy are unparalleled. Extended by Merle Norman herself since 1931 to entrepreneurs, our franchise opportunity gives franchisees personal and professional fulfillment as Merle Norman Cosmetics Studio owners.



Why Now is a Great Time to Own a Merle Norman Cosmetics Studio


Empowering Women Through Business Ownership


Merle Norman believed in empowering women through business ownership to achieve their dreams and realize their full potential. When you become a Studio owner, you carry on Merle Norman’s original vision.


Help women look and feel better about themselves every single day. Our Owners pride themselves on the art of the one-on-one consultation. Providing superior service, building a strong relationship, and connecting with the customer is what our brand is known for.


Be Your Own Boss


Flexibility. Fun. Financial freedom. Being your own boss has its advantages! Maybe you’re struggling to find the perfect work-life balance between raising a family while maintaining a rewarding career.


Many women have found that owning a Merle Norman Cosmetics Studio enables them to govern their own life, allowing them the opportunity to work hard and still make themselves available for their family’s needs. Whatever your personal or financial goal, we'd like to help you reach it.


A Rewarding Business


The financial rewards can be beautiful too! Even when times are tough, the cosmetic industry remains stable. Research shows that women spend over $426 billion dollars a year on beauty products and enjoy the mood-boosting benefits of buying something as simple as a new tube of lipstick, one of life’s affordable pleasures.



Merle Norman is committed to our franchisees’ success


No matter your background or experiences, Merle Norman Cosmetics is committed to investing in your education and training, so that you are equipped to own and operate your Studio from day one.


Additionally, we support you beyond your Grand Opening. We offer ongoing educational opportunities and marketing and advertising support.


Start-up Training


Once you sign your lease, you’ll begin with our online training, then you’ll attend a five-day comprehensive training program at our home office in Los Angeles, California, where you’ll learn everything you need to know about setting up your business.


  • - Thorough product training on 200+ products and 600+ shades
  • - Professional makeup artistry skills and skin care knowledge
  • - Successful selling techniques
  • - Staff and business management tips
  • - Point Of Sale (P.O.S.) software training
  • - Website, email and hosting assistance


Ongoing Training


With our ongoing training you’ll stay in the know on the latest and greatest in beauty trends, makeup artistry techniques, and product information.


  • - Step-by-step instructional makeup artistry and new product videos taught by celebrity makeup artists
  • - Webinars on topics like successful selling techniques and product knowledge
  • - National training events featuring industry experts who provide sales coaching and artistry expertise


Opening a new retail business space may seem intimidating, but our corporate team will help with every step of the build-out and start-up process. Our experts assist with all the logistics of site development, including real estate selection, fixtures and signage and store layout and construction.







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